Pikachu could be called the mascots of the Pokémon brand, as the short, yellow furballs are the most recognizable of hundreds of characters. This book for growing readers tracks the birth of the Japanese pocket monsters chased all around cities by Pokémon Go players.

Though Apple was founded on April Fools' Day, this company doesn't kid around. From the start, Apple has delivered top-notch technology, including the iPod, iPad, MacBook Pro, and more. This title explores the tech-savvy side in all its inventive readers.

Can you believe Hershey's was not always a chocolate company? Milton Hershey only started to make this sweet treat as a coating for his already-popular caramels. But when he started to sell the extra chocolate in bar form, he became the first milk chocolate producer in America. Readers will delight in learning more about their favorite candy in this delicious title.

Since the 1980s, the My Little Pony brand has worked to spread a message of friendship and happiness to its many fans around the world. In addition to its toys and television, My Little Pony has taken its mission to the streets through campaigns such as the International Day of Friendship. This title gallops through the history and development of the cute and positive brand!

Since Hello Kitty first appeared on a coin purse in 1974, Sanrio has grown the brand into a worldwide phenomenon! The famous white cat character has made a name for herself by appearing on everything from pencils to airplanes. This title explores Hello Kitty's rise to fame and what we can expect from the brand in the future. Company timelines give readers a comprehensive history. Grabbing introductions reel in readers immediately. Marketing slogans,...

People of all ages love building with LEGO! In this title, readers can explore the history of the famous toy company, from its early years to its present-day products, charitable giving, and fan engagement. Special features profile a person important to the brand's beginnings, locate the company headquarters, show off favorite LEGO sets, highlight charitable giving, call out a fan event, and more. Students will enjoy building their reading skills...

Disney has been making magic for 100 years and counting! In this title, fact-filled text and crisp photos introduce readers to the history of the iconic brand, from its early years to the present day. Along the way, fun facts add interesting details, and features profile the brand's creator, showcase early box office successes, highlight a famous ride, graph favorite movie sales, and more. Readers will enjoy this fun dose of Disney magic!